Part
On a clean scalp, part your hair to expose the skin. Wet or dry, it makes no difference.
How it works
One dropper. Two minutes. Every day.
The routine is short on purpose. A serum you skip is a serum that does nothing, and the only variable you control is showing up.
01
02
Apply
One dropper directly to the scalp — hairline, part, crown, anywhere it feels thin or tight.
03
Massage
Fingertips, 30 seconds, firm circles. This is the part people skip and the part that matters.
Then leave it. No rinsing, no waiting, style as normal. The dropper is graduated, so you can see how much you are actually using.
The two phases
When to add the Shed Serum — and when not to.
Morning
The Density Serum
Every day, without exception. This is the routine. If you only ever buy one thing from us, buy this one and use it for 90 days.
Night
The Shed Serum
Only during an active shedding phase — the months when the drain is what you notice. Stop when it settles. It is an add-on, not a requirement, and we will never gate the Density Serum behind it.
Month by month
What to look for, and what not to yet.
| When | What usually changes | What has not changed yet |
|---|---|---|
| Week 1–2 | Scalp comfort. Less tightness and itch after washing. | Nothing you can see. Do not look for it. |
| Day 30 | Most women notice the brush before the mirror — less coming away during washing and styling. | Density at the part. It is too early. |
| Day 60 | Often nothing new. This is the month people quit, and it is the month to keep going. | Photograph the part anyway. You will want the frame later. |
| Day 90 | Compare your day-1 photograph to today under the same light. This is the fair test. | If the answer is no, email us and we refund it. |
A general timeline for how a scalp routine tends to be experienced, not a promise of a result. Individual results vary and some people see nothing.
Photograph it
Take the day-1 photo before you use it once.
Same window, same time of day, hair dry and parted the same way, phone at the same distance. Memory is a terrible instrument for this and a photograph is a good one.
Do it on day 1, 30, 60 and 90. If you decide to claim the refund, you will already have everything you need to decide honestly.
